TAG Heuer can be traced back to the year 1860. Combining the initials of “Techniques d’Avant Garde” and the founder’s surname, TAG Heuer is a Swiss company that designs, manufactures, and sells high quality watches and fashion accessories. TAG Heuer watches have a long-standing history with Hollywood and the world of sports. The brand’s innovative spirit has introduced some of the best watches to the world, and has received accolades for their extraordinary designs. As the first Swiss watch in space, it is unsurprising that TAG Heuer watches have been a major player in revolutionizing the industry with the following achievements of superior timekeeping: the simplification of the chronograph, the first mechanical stopwatch able to measure 1/100th of a second, and more. A TAG Heuer watch is an investment that promises craftsmanship and functionality of the highest caliber.